Rome, Italy — May 22-23
Hong Kong — Oct. 17-18
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The Aldrovandi Palace, Rome, Italy
Speakers and Topics
   
"Mobile TV: Evolution and Innovation to drive the value creation"

Telecom Italia presents the experience in launching Mobile Tv services based on DVB-H technology in Italy, the European pioneer country for this technology. After the presentation of the platform and the offer, Mr. Licciardi will focus the talk in analysing aspects related to the business proposition and how the offer can be enhanced to acquire new customers.

 



   
"Key handset parameters for successful mobile TV"

What features and technologies are required on the handset side to secure successful mobile TV services.

In today’s emerging mobile TV markets the devices which are launched must be appealing to the users, rich with features and at the same time reasonable in terms of cost and re-usability from the operators' objectives.


 



   
"Among the audience in the age of participation media"
 
Mediaset was the first broadcaster  to launch Mobile Tv services, based on DVB-H standard technology, in cooperation with Mobile Network operator as TIM and Vodafone.  This can be truly considered the first experience of  real convergence of  different business models and different visions of the service relationship with the final customer;
 



   
"Mobile TV Front-end solution: Past, Present and Future"

Mobile TV service is now in the market. S-DMB and T-DMB in Korea and ISDB-T 1 segment in Japan and DVB-H in Italy are being serviced even if the growth is in infant stage.


 



   

"Nagravision, a Kudelski Group Company, has successfully launched commercially the three world's first DVB-H Mobile TV services  with 3 Italia, TIM and Vodafone Italy!"

Nagravision, is the world's leading independent supplier of open conditional access systems, DRM and integrated on-demand solutions for content providers and digital TV operators over broadcast, broadband and mobile platforms.

 



   
"Toward a Fully Standardized SIM-based Smart Card Profile Security Solution"

The Evolution from the Intermediate Implementations

Especially in Europe, the OMA based Smart Card Profile (SCP) has been gaining momentum among the mobile operators as the mainstream DVB-H Service Purchase Protection System, with commercial deployments beginning in 2008.


 



   
"MPEG-Surround: Enabling Mobile TV with Surround Sound"

MPEG Surround is a surround sound extension for existing audio codecs and allows compression of multi-channel audio at bit rates as low as 48 kbit/s. It features a binaural mode for playback of surround sound over headphones and is fully compatible with existing stereo devices.


 



   
"3 Italia Digital Mobile TV: A world's first"

3 Italia has been the first in the world to launch the DVB-H Digital Mobile TV service with a wide coverage and offers now 12 digital mobile channels. Following the success experienced in Italy, 3 Italia is sharing by 3 Power its experience with companies launching or planning to launch DVB-H commercial services worldwide.


 



   
"Case Studies on Worldwide Mobile TV deployments: A Security Focus"

Points covered will include: Protecting rights & securing revenues, the case for using high grade security for Mobile TV. The presentation will also cover some notable failures and the consequences.


 



   
"Enabling the Mobile TV Opportunity"

MediaFLO™ technology is a global mobile entertainment platform, enabling broadcasting of high-quality video, audio, Clipcasting™ media and IP datacasting streams to mobile handsets.

 



   
"CNBC - A Global Mobile Video Strategy"

CNBC leads business news television by operating globally, through its network of English-language TV services, and at a country level with key partners in local language, including Class-CNBC broadcasting in Italian from Milan.

 



   
"CNBC - A Global Mobile Video Strategy"

CNBC leads business news television by operating globally, through its network of English-language TV services, and at a country level with key partners in local language, including Class-CNBC broadcasting in Italian from Milan.

 



   
"Mobile TV and Multimedia Contents: People Ready Opportunities"

Mobile technologies rapid evolution is putting an incredible power in the consumer hands. However consumers need to access these different opportunities through the lens of her/his own experience embracing professional and personal life.

 



   
"Ultra-low power is the key for a good
mobile TV user experience"

Enabling video in a battery powered handheld devices is an incredibly challenging task. Consumers demand better image quality, increased resolutions and frame rates.

 



   
"Enabling the Significant Benefits of Multi-standard Mobile TV Reception"

With a fragmented mobile TV market, currently being led by ISDB-T One Seg and T-DMB deployments, rather than DVB-H as initially anticipated, a multi-standard demodulator solution can maximize returns for semiconductor manufacturers. Here Imagination Technologies’ describe the advanced features and market-leading performance, as well as the substantial benefits, of its truly multi-standard mobile TV solution, which is available as licensable IP.

 

 



   
"TV to Mobile Requires a Flexible Video Subsystem"

About half a century ago, the television brought moving pictures to the home, and a trillion dollar industry took off.  In the coming decade, pocket-sized players and media-enabled cell phones will bring personalized video
to portable, permanently connected systems, enabling an instant and always-on experience that people will carry with them wherever they go.


 



   
"Powering the Mobile TV as an interactive media"

A few short years ago, mobile devices and applications were limited to voice services, simple games and SMS messaging.  Today, your cell phone is your chat room, your internet browser, your portable computer, your digital music player and your television.

 

 



   
"IP TV and Mobile TV"

IPTV has become a reality worldwide. The technology works and subscribers from all over the world suggest that consumers are ready to use it. The business models of ISPs, telecoms, mobile operators and broadcasters are converging, and as a result the advanced IPTV system will allow reception of TV and multimedia content on multiple screens (home, car, mobile, PC).

 



   
"Mobile TV Handset Technology - A Place for Venture Investment"

Young and innovated companies have emerged over the last few years bringing new technology and solutions to accelerate the introduction of mobile TV. 

 

 



   
"Hardware Platforms for Mobile Broadcast"

Mobile Broadcast offers vendors some significant challenges.  How do you deliver a volume product in a fragmented market?  How do you deliver class-leading performance and power - in a tiny form factor?  And, for the silicon supplier – how do you deliver Moore’s Law cost benefits, when Moore’s Law hasn’t applied to RF since the end of the last century?

 



   
"ST Introduces the Nomadik Mobile TV Development Kit"

At the last CES in Las Vegas and 3GSM in Barcelona, ST has unveiled and demonstrated the Nomadik Mobile TV development kit. Based on the STn8810 Application processor, the NMTV-10 is a complete hw and sw platform running a full portable media player reference design on top of both WinCE 5.0 and Linux 2.4.

 



   
"Vibrant Media: NXP's approach for Mobile TV"

The emerging mobile TV market comes with challenges that require a systems approach. In the presentation we will address the following topics:

 

 



   
"Urban V's rural MDTV reception: Address the challenge?"

With limited spectrum availability and escalating network costs, providing cost effective broadcast mobile DTV coverage over a country wide footprint remains a fundamental challenge. One possible solution is to take advantage of the established DAB spectrum allocation and infrastructure by providing a hybrid solution combining DVB-H in urban and T-DMB in rural locations.
 



   
"TIM’s way to Mobile Broadcasting”

In his talk Mr. Ciarmiello will present the business model followed by Telecom Italia in addressing the mobile TV opportunity. Telecom Italia has already accumulated experience in providing these services and way of tackling this market will be presented.

 
 



   
"TITLE COMING SOON”

Description Coming Soon....

 
 



   
"Strategies for Video Guidance”

The launch of Mobile TV gives the viewer new forms of content, expanding entertainment choice and greater viewing platform options.

The Mobile TV Operator must navigate a complex set of technology, regulation, content and revenue model issues to deliver services to Viewers.

 



   
"DiBcom in Mobile TV”

Description coming soon
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"Content for Mobile TV”

RAI is the major state-run content providers for the TV Industry in Italy. It also provides a large amount of content for the mobile TV. Ms. Cinque will talk about RAI’s products and strategy for this market.

 



   
"Technology Panel"
Moderator of Panel

More information coming soon.....

 

 

 



   
"Technology Panel"
Panel Participant

More information coming soon.....
 
 



   
"What will drive the mass markets?"
 

More information coming soon.....

 

 

 
       
 
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